INITIAL IDEAS

Ive had my products for a few days now and in this time I have had a multitude of ideas that I could create a strong, desirable brand from. I want to create a brand that now only fits with the designer but also a brand that I can be confident in.

 1) A brand for the lucid dreamers

My designers products were based around the narrative of 'lucid dreaming. Lucid dreaming is where the dreamer may be able to exert some degree of control over the dream characters, narrative and environment. It can be seen as a way of escapism for many and is very spiritual for a lot of experimentalists. The products that I would focus on are the handmade journal, which I would market as a dream journal, and the copper dream coins which can be personalised around individuals dreams. The pro's of this idea are that it is very niche, taking this as a positive means that the brand would be unique and have very limited competitors. However, cons include; who would purchase the products? Is their a market for this? And finally, do I know enough around this topic to create a brand from it?

2) Handmade  Journals

The journal/diary created is handmade from cork leather. Taking this one product as an initial product range, I would create a brand focused around the handmade  and vegan qualities of the journal.   The stationary market is very mass made where as the journal my designer has created was made with thought from materials  that are environmentally friendly. Pros of this idea is that it would be easily marketable and has a great unique selling point. Cons would be the lack of imagery I have, I just have one product hasn't been developed further.

My two initial ideas are very different from one another, both would target completely different people and fit differently into the current market. I want to build a desirable brand that I can create a need for. Further research into both ideas is needed before finalising to one.