The last project of second year started on the 20th, it is a collaboration with furniture and product design students where we are taking the role of a branding consultant. I met with the partner and he showed me his three products. Initially, I was overwhelmed as I had no idea how I would be able to sell these. He explained they were created for his own personal use and was also unsure how they would be able to be brought to market.
The three products he has created follow the narrative of 'dreams'. He has explored lucid dreaming which was a topic of interest for him. Through this research he created; a dream diary, dream coins and an oak bedside box. The dream diary is a vegan leather bound book, its function is to become a place for users to write their dreams. The coins are personalised to reflect the dreams written in the diary and the wooden box is simply a place to store the other two products.
I feel that the collection as a whole would be very difficult for me to brand, however, the dream diary is a product of interest for me. My initial thoughts are to focus on just the dream diary but this could change as I go on with my research, but for now, I am very unsure of how I am going to tackle this project.
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